What lies ahead for us?
94% of European corporate communications professionals agree that visual elements will become increasingly important for strategic communication in the future.
7 out of 10 organizations have detected an increasing demand of visual communications for their stakeholders.
89.5% of communications professionals state that visual communications require specific skills. The lack of an effective strategy is the main obstacle for a successful Video Marketing strategy according to 48% of marketing professionals, who say the second problem lies in the lack of engaging content.
Over 80% of internet users watch or download videos.
80% of global web traffic is for video consumption.